Privacy Policy

Just as our 1/4 Zips and Leggings are engineered for movement and versatility, our privacy practices are built for transparency, security, and global compliance. We are committed to protecting your personal data with the same precision and attention to detail that goes into our products.

1. Information We Collect

To provide you with a smooth, efficient shopping experience—from browsing our collections to seamless checkout—we collect several types of information:

Personal Information You Provide

• Identity & Contact Data: Name, email address, shipping and billing addresses, phone number when you create an account, make a purchase, or contact our support team.
• Payment Information: Credit/debit card details (processed securely by our PCI-DSS compliant payment processors), PayPal account information. Note: We do not store full card details on our servers at our Atlanta headquarters.
• Transaction Data: Details about purchases you make, including items, size, color, price, and order history.
• Communication Data: Records of your communications with us, including emails and customer service inquiries.
• Preference Data: Your size preferences, favorite collections, and wishlist items when you use our site features.

Information Collected Automatically

• Device & Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
• Usage Data: Information about how you use our website, products, and services, including clickstream to and through our site, page response times, download errors, and page interaction information.
• Location Data: Generalized location information based on your IP address to show correct currency (USD) and shipping options.

Information from Third Parties

We may receive information about you from third parties, such as payment processors (like PayPal), analytics providers, and advertising networks.

2. How We Use Your Information

We use your personal data to power your urban sportswear experience—fast, reliable, and tailored to your needs:

• To Process & Fulfill Orders: To process your payments, deliver your 1/4 Zips, Leggings, Sports Bras, and other products, and provide order confirmations and shipping updates.
• To Communicate With You: To send you transactional emails (order confirmations, shipping notifications), respond to your inquiries, and provide customer support.
• To Improve Our Website & Products: To analyze how customers use our site, troubleshoot technical issues, and develop new products like our Light Jackets and Crop Tops based on customer preferences.
• To Personalize Your Experience: To recommend products you might like based on your browsing and purchase history, creating a shopping experience as versatile as our performance wear.
• For Security & Fraud Prevention: To monitor for suspicious activity and prevent unauthorized transactions, ensuring your payment security is as non-negotiable as the quality of our products.
• For Marketing (with your consent): To send you promotional emails about new collections, special offers, and style inspiration if you’ve opted in to receive them. You can unsubscribe at any time.
• To Comply With Legal Obligations: To meet tax, accounting, and other regulatory requirements.

3. Data Sharing and Disclosure

We value your trust and only share your information in limited circumstances:

Service Providers

We share your data with trusted third parties who help us operate our website and business, including:

• Payment Processors: Such as Visa, MasterCard, JCB, and PayPal to securely process your payments.
• Shipping & Fulfillment Partners: To deliver your orders worldwide (excluding some Asian and remote regions as noted on our site).
• IT & Analytics Providers: To help us analyze website usage and improve performance.
• Marketing Platforms: Only if you’ve consented to marketing communications, to help us send relevant content.

Legal Requirements

We may disclose your information if required by law, regulation, or legal process, or to protect the rights, property, or safety of Urban Sport Wear Store, our customers, or others.

Business Transfers

If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided to you.

We do not sell your personal information to third parties for their marketing purposes.

4. Data Storage and Security

Your security is non-negotiable, just like the quality of our Sports Bras and Light Jackets. We implement robust measures to protect your data:

Data Storage

Your personal data is stored on secure servers located in the United States. By using our site, you consent to the transfer and storage of your information in the U.S. We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law.

Security Measures

• Industry-Standard Encryption: All transactions are protected with advanced SSL encryption, ensuring your payment information is transmitted securely between your browser and our systems.
• Secure Payment Gateways: We partner with leading, PCI-DSS compliant payment processors. Your full card details are never stored on our servers at our Atlanta headquarters.
• Access Controls: Strict access controls limit employee access to your personal data to those who need it to perform their jobs.
• Fraud Monitoring: Our systems continuously monitor for suspicious activity to prevent unauthorized transactions.

While we implement these robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but we strive to use commercially acceptable means to protect your personal information.

5. Your Rights and Choices

You have control over your personal information, just as you have choice in our collections of T-Shirts, Shorts, and Accessories:

• Access & Correction: You can access and update your personal information by logging into your account on our website.
• Marketing Preferences: You can opt out of marketing communications at any time by clicking “unsubscribe” in any email or adjusting your account preferences.
• Account Deletion: You can request deletion of your account by contacting us at [email protected].
• Data Portability: You have the right to request a copy of your personal data in a structured, machine-readable format.
• Do Not Track: Our website does not currently respond to “Do Not Track” browser signals.

To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We may need to verify your identity before processing your request.

6. Cookies and Tracking Technologies

Like most e-commerce sites, we use cookies and similar tracking technologies to enhance your browsing experience:

What Are Cookies?

Cookies are small data files placed on your device when you visit our site. They help us remember your preferences, analyze site traffic, and personalize content.

How We Use Cookies

• Essential Cookies: Necessary for the website to function, such as keeping items in your shopping cart as you browse.
• Performance Cookies: Help us understand how visitors interact with our website, allowing us to improve performance.
• Functionality Cookies: Remember your preferences (like size or currency) to personalize your experience.
• Targeting/Advertising Cookies: Used to deliver relevant advertisements on other websites, based on your browsing history on our site (only with your consent).

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, if you disable cookies, some features of our website may not function properly, such as adding items to your cart or saving your preferences.

We may also use web beacons, pixels, and other tracking technologies to analyze trends and gather demographic information.

7. International Data Transfers

As a global brand serving urban explorers worldwide (excluding some Asian and remote regions), your information may be transferred to, and processed in, countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

We take appropriate safeguards to ensure that your personal data remains protected when transferred internationally, including using standard contractual clauses approved by relevant authorities.

8. Children’s Privacy

While we offer Kids’ products in our collections, our website is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised “Last Updated” date. For significant changes, we may provide additional notice, such as adding a statement to our homepage or sending you a notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.